The financial fraud topic is a widespread challenge, and creating proper awareness for it needs proper impact. And what did we do about it?
Creating a campaign for one brand is one thing, but for 12 brands is a completely different level! One needs to be in full charge of every brand identity and personality, and in less than 5 days, we were able to brand our campaign for all 12 participating banks, all over the nation.
|Copywriter: Sally Sharifah