Reham | Rama | Suki

Here's a little something that people who don't know me knows: I'm a creative professional that manages end-to-end brand experiences: From creating identities, stragizing them, enriching them with the full brand components, and activating them with commununication campaigns, aiming to take their brand value upwards step by step, through elevating the brand health. Now here's a little something that people who know me knows: It's all about maximum quality in the least timeframe possible, the industry is a race, and we aim to win it. Now here's a little something that people who REALLY knows me know: I'm a maniac. Life took me through different directions, starting from content management and creation, jumping to the creative world of advertising, and then hopping off-to the client side whom everyone thought that it was my time to settle down: but that was actually when I went to school. You see if you wanna disrupt the market, be creative, but if you wanna be effective, go strategic while you go at it, and that's what I've been piling up in the past years at Riyad Bank as the Head of Brand Experience. Don't just build brands, build resonating experiences, be of value to people of today.