Nadec is one of the largest / most tech advanced food & agricultural companies in the region, the brand still lacks credibility with its consumers. Today, only 5 out of 10 people believe Nadec has a farm and that their milk is derived from water mixed with powdered formula.
The task is to Shift people’s perception of the brand by bringing their heritage, farm, and expertise to life.
Credits
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Client: Nadec
Agency: GREY | Riyadh
Managing Director: Marc Bouharb
Creative Director: Chehadi Bourdoukan
Art Directors: Bernard Saadeh, Reham Majdali
Jr Art Director: Jeni Guevara
Copywriting: Reham Majdali
Video Editing: Mohammad Al Quarawi
Client Service: Abdullah Alroumi