2020 is a turnover for the entire world. Everything changed, lifestyles, economies, healthcare systems, and basically leaving everything upside down. And it all happened because of one thing: Covid-19.
And since Ramadan was fated to activate during the pandemic, the way we communicate should be very critical. It cannot be a regular ramadan commercial, yet it shouldn’t be all about corona, and we cannot neglect our main brand “Riyad Bank”.
But then it hits us.. because tackling Ramadan VS. Covid-19 was a predictable topic, we decided to go bolder than that, and apologize. Yes, Riyad Bank is apologizing, because the one thing they are created for, which is financial support, is useless when it comes to the things that matter the most.
Basically, you can get a car, house, travel once this period is over, and basically buy everything you want, and we’re here to provide for that. But no loan can buy your family’s love, or a credit card that can settle down conflicts, and you’ll never find a currency that will be able to purchase your health.
In short: we apologize, because your account with us, can’t buy you everything. Those things, you must seek for them yourself, and turn today’s deeds, into tomorrow’s hope.
Credits
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Client: Riyad Bank
Agency: GREY | Riyadh
Managing Director: Marc Buharb
Creative Director: Chehadi Bourdoukan
Copy Writer: Sara Al Haian, Reham Majdali
Animator \ Video Editor: Mohammad Al Qarawi
Client Service: Ala'a Altal