March 8, a date that marks the celebration and appreciation of women all over the world. And because Riyad Bank is not that typical of a brand, we decided to celebrate this year differently.
No matter what we thought of, no idea seemed to fit the value of women and their achievements, and then it came to us, if it doesn’t fit, then let’s show that! Through a series of ads that define how this ad does not fit her vision, achievement, worth, and determination, we launched a campaign that truly befits the value of women across the nation.
But it doesn’t stop there! We went beyond any ads or any social media platforms, and extended our messages to ambient media, tailoring every message to every platform.
Credit
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Client: Riyad Bank
Agency: GREY | Riyadh
Managing Director: Marc Buharb
Creative Director: Chehadi Bourdoukan
Art Director: Reham Majdali
Client Service: Ala'a Altal